HomeWorkPitchBuilder+

Red Hat sellers and partners

Sole designer4 months to ship · still evolving

PitchBuilder+

A workspace that grew from “make a deck” into account insights, packages, and help content — now used by 2,000+ people who shouldn’t need to know how the plumbing works.

  • 2,000+Active users
  • 9,000Decks created by Q1 2026
  • Simple flows
  • Consistency
  • Honest errors
Export flow: pick what you need, leave the rest

The hard parts

  • I cleaned up account selection, package choices, multilingual templates, FAQs, job aids, and the messages that show up when something goes wrong.
  • I helped set shared patterns so Red Hat brand and PatternFly felt like one system: tables, filters, alerts, the works.
  • I explained “what’s happening” without dumping infrastructure jargon on the user when data was late or incomplete.
  • The product was powerful and a little intimidating if you didn’t live in the systems behind it.
  • Backend changes kept affecting loading, validation, and whether people trusted what they saw.
  • Different teams wanted different things at once: more data, more speed, more flexibility, more simplicity.
  • I got better at thinking past single screens and into how the whole product hangs together.
  • I’m more willing to challenge the first request when it would make the experience harder for the person using it.
  • I use AI tools to explore options faster, then I still check the work against real standards and real users’ needs.
Mobile: PitchBuilder+ intro, Export, and RAVE at a glance
Customer Insights: subscriptions at a glance
Job Aids: answers close to the work

Want to talk about this work?

Happy to walk through the tradeoffs, the edge cases, or how I’d approach something similar.